Using Instagram’s Pinned Posts as the Ultimate Marketing Tool
Maximizing Marketing with Instagram Pinned Posts
One of our favorite tools that Instagram offers for marketing is pinned posts. Pinned posts are 1-3 posts selected by the account owner to remain in a prominent position at the top of their feed. Instagram, TikTok, and Twitter all have their own versions of pinned posts, and they hold significant value when used correctly.
Digital Brochures: Pinned Posts Explained
If you’re unsure how to make pinned posts work for you, think of them as your digital brochure for anyone who visits your page. They offer much more than a business card but are not as lengthy or heavy as a website, magazine, or catalog.
From a marketing standpoint, pinned posts can be used to share your who, what, where, when, and why at a glance. You can offer sneak peeks into your personal brand, helping your audience and visitors quickly understand who you are and what you do. Better yet, you can make them extremely aesthetic, setting your brand apart from competitors. Here are some ideas and recommendations for how your brand can utilize them.
Service Providers: Showcase Your Skills
We recommend using your pinned posts to share an introduction to you, your main services, hours, policies, how to book with you, and more. For example, we recently created branded pinned posts for a hairstylist in Bowling Green, Ohio, which you can view here. You can also find Tiana’s pinned posts for her hair brand here. Although both hairstylists share similar information, each has their own branded touch. Tiana designed the layout to flow together, then broke them up to fit Instagram’s photo dimensions, ensuring a seamless display.
Manes by mikala- bowling green, Ohio area hairstylist
tianastyles- bowling green, Ohio area hairstylist
Retailers: Seasonal Spotlights and More
Pinned posts are also powerful for local retailers. Use them to share your seasonal updates for customers who miss your stories or feed posts. If your hours fluctuate based on the season, this is a great place to update them. Additionally, if your storefront hosts events or seasonal happenings, include those too. Evergreen items like your mission statement, hours, address, and where people can shop your items can also be pinned for easy access.
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