Trending High-Converting Content Ideas for your Business
Feeling lost in the world of social media content creation? You're not alone. Many businesses struggle to find the right mix of posts that resonate with their audience and drive results. But fear not, content creation doesn't have to be a mystery!
no matter the business, there are plenty of content types for you that lead to conversions, sales, engagement, and reach. let’s talk about them.
first, let’s explore some winning strategies for both product-based and service-based businesses. depending on what it is that you do will make your content choices and approaches to those choices differently.
Content for Product-Based Businesses
for those selling a product, Your goal is to boast that product, right? your content should be ALL ABOUT that.
User Generated Content
user-generated content (commonly referred to as UGC) is content created by customers or creators featuring a brand’s product. UGC is great for product-based brands. Having someone not connected to the brand share their experience, helps create authenticity and trust. ugc is becoming increasingly popular and we highly recommend adding it into your content strategy!
Short Form Video
It’s no surprise that short-form videos (reels, tiktoks, shorts etc.) are all the rage. short-form video showcasing your product in an eye-grabbing, catchy way Is a quick way to grab your audience’s attention. It’s also a great way to help people get to know you better.
Relatable
get those memes ready- sharing memes and gifs, especially if the particular ones are viral and trending, can not only draw in your ideal customer but also increase your reach and exposure. Don’t be afraid to showcase your humor and relatability. they’re really entertaining and can increase engagement as well!
Content for Service-Based Businesses
Testimonials
Testimonials are a valuable tool for service-based businesses. Positive reviews help build trust and can help a curious person make their way to your contact information to inquire about working with you.
Short-Form Video
Short-form video is a great place for service providers to showcase their work. whether it be detail shots, before and after clips, etc. short-form typically has a higher chance of getting larger social media reach and exposure, there’s a high chance those reels are going to land in the explore pages of customers who may not even follow you.
Relatable
service providers can leverage relatable content and trending memes. Create content that addresses common pain points your ideal customer faces, highlighting how your services can provide the solution. we did this a while back by sharing a viral Taylor swift and travis kelce pictures and it went really well!
Need A Hand?
Creating a winning social media content strategy takes time and expertise. If you'd like a custom plan crafted specifically for your brand, we'd love to chat!